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Why email marketing is key to ecommerce success Email is an especially important tool in relation to ecommerce, where it’s used for sending transactional, promotional, and lifecycle messages (which we’ll cover in more detail below).
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Ecommerce email marketing software how to#
Whether you're just getting started with email marketing or dreaming up your next big campaign, our guide reveals what email campaigns work best and how to make the most of every broadcast. Plus, email has seen consistently healthy growth in global users with no signs of slowing down. In fact, many small businesses are showing a renewed interest in email marketing as a way to reach their customers with relevant, personalized messages at the right time-without needing permission from the internet’s increasingly restrictive gatekeepers. But we’re willing to wager one look at your inbox is enough to prove “you’ve (still) got mail.” Tech commentators love to declare-with seemingly great confidence-that email is on its last legs.